Employer brand and employee value proposition

Define why people should join and stay, and communicate it consistently.

Good candidates choose employers who are clear about what they offer. We help you define your employee value proposition, the reasons people join and stay, and communicate it consistently in recruitment and onboarding.

Who it is for: HR, talent acquisition and marketing teams.

When to call us

• It is taking longer to attract the right candidates.
• Candidates are not sure what makes your organisation a good place to work.
• Staff describe the organisation differently from how leaders see it.

What we do

• Employee and candidate research: We gather views from employees, recent joiners and candidates through interviews and short surveys.
• Employee value proposition development: We develop an employee value proposition that is true to your organisation and attractive to the people you want to hire.
• Message and content guidelines: We create message and content guidelines for job adverts, careers pages and social media.
• Recruitment and onboarding alignment: We align recruitment and onboarding so the experience matches what you promise.

What you get

• A clear statement of what you offer employees, based on what your staff say
• Messages for recruitment, careers pages and job adverts
• Guidance for keeping the employee experience in line with the promise

Contact OPDEV · ask@opdev.org · London, England (WhatsApp +44 7440 585456) · Lahore, Pakistan (WhatsApp +92 328 2888978)